Pendleton Real Estate Pro Launches in Madison County

Pendleton Real Estate Pro announces its debut in Madison County. Based in Pendleton, Indiana, it is led by real estate agent Heather Upton, who brings nearly ten years of successful real estate expertise and experience to homebuyers and sellers.

Pendleton real estate logo

Pendleton Real Estate Pro is under the umbrella of Keller Williams, who now has more agents across the country than any other real estate company. In recent years, Keller Williams Realty has posted record growth numbers, surpassing RE/MAX, Century 21, and now Coldwell Banker to secure the industry’s top position. Having the access to Keller Williams tools and technology provides Upton unmatched support to buyers and sellers.

Heather is passionate about real estate, and as a local Pendleton resident for ten years she knows the community, the houses, the schools and the people. When working with homebuyers, Upton’s experience in the market gives her a distinct advantage. “I approach every client differently, weighing in on their wants and needs,” says Upton. “I spend a lot of time with my homebuyers coaching them on the types of financing available, the best home choices for their lifestyle as well as educating them on the market values and how they can make the most competitive offer in our current real estate market.”

Because every listing is unique, Upton incorporates a personalized marketing plan based on a home’s ideal buyer. Her modern approach to selling homes includes utilizing social media such as Facebook (find Pendleton Real Estate Pro at, Twitter, Instagram and the newest form of real estate marketing on Pinterest.

Another feature of Pendleton Real Estate Pro is its focus to be “green.” “The real estate transactions are paperless,” says Upton. “I have an online system which allows me to list homes, write, send and negotiate offers without printing out one form.” In today’s quick-paced world with many tasks to accomplish in one day, this paperless feature is quick and easy for her clients. “They (clients) can sign and send contracts from their smart phones,” says Upton. “It’s really an amazing tool. My real estate business is more efficient and buyers and sellers love the fact that they don’t have to come to the office to sit down and sign hard copies in person to get a deal put together.”

You’ll start to see Pendleton Real Estate Pro’s news signage popping up in yards around Madison County. Just look for the red speech balloon-like logo. “I really look forward to serving homebuyers and sellers with my new brand,” says Upton.

About Pendleton Real Estate Pro:

Pendleton Real Estate Pro is a real estate firm under the umbrella of Keller Williams Realty Inc. Based in Pendleton, Indiana, Pendleton Real Estate Pro primarily serves residents and homebuyers in Madison County. The company strives to offer its clients a unique approach to selling and buying homes with its focus on technology and expertise. For more information or to search homes for sale visit Pendleton Real Estate Pro at (

About Keller Williams Realty, Inc.:

Keller Williams Realty Inc. is the largest real estate franchise company in the United States, with approximately 700 offices and 80,000 associates around the world. The company has grown exponentially since the opening of the first Keller Williams Realty office in 1983, and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards associates as stakeholders. The company also provides specialized agents in luxury homes and commercial real estate properties. For more information or to search for homes for sale visit Keller Williams Realty online at ( For more information about KWWorldwide, please visit (

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